Carter & Gruenewald Co., Inc. started in the 1940's with our store located in Juda Wisconsin selling the IH and McCormick-Deering lineup of machinery. During the 1950's the IH dealer store in Monroe, Wisconsin was added. A tornado in 1961 erased the Monroe location from the map. Operations were consolidated to the Juda location. The IH CUB CADET line of outdoor power equipment was added in 1961 and is still sold today. BOBCAT skidsteer line was added in the 1970's. Doolittle trailers were added in 2003.

In 1989 Brooklyn Implement (the former Martinson Implement Wisconsin's first IH XL dealer) was purchased. This expanded the C&G dealer base to 2 locations: Juda & Brooklyn, Wisconsin. The Dairy industry changed dramatically in the 1980's thru today, prompting us to also adjust to our changing customer base.

The popularity of antique and toy tractor collecting brought a new area of challenge to us we are able to meet. The growing commercial and industrial businesses were supplied by the sales of BOBCAT brand equipment. To meet the needs of our "urban customers" we still offer the high quality lineup of CUB CADET lawn power equipment. We also sell and service the WOODS line of mowers and equipment.

We still sell and service the brands we list on our internet site with a staff of 25 employees at our 2 locations with a combined 350+ years experience. Our service technicians are BOBCAT and CUBCADET trained, who receive training on the latest product improvements. Our sales staff are friendly, knowledgeable people with "real world" experience who are trained to meet your needs. Finally, the parts staff has the latest computer technology availble to help them locate those "hard to find" parts with many of these individuals having prior service area experience.